MARTA
Creative Direction & CoordinationFrom a young age, I knew I wanted to dedicate myself to creating experiences that people would never forget. What I didn't know then was that I would find my calling in weddings — that unique moment when love, design, logistics, and people come together in a way that rarely happens in life.
My work at Este Sapo Tiene Novia centers on creative direction: the colors, the flowers, the overall aesthetic, the details that give a wedding its own personality and keep it from looking like it came from a catalog. I love listening to couples, understanding what story they want to tell, and then translating that into something real and beautiful.
I also manage our vendor relationships: florists, photographers, musicians, caterers... We have a network of trusted professionals who have worked with us for years, and that makes all the difference when the big day arrives. Knowing that every person there is someone we trust completely is, for me, the most reassuring part of the entire process.
When I'm not planning weddings, you'll find me at the local market searching for inspiration for the next season, or with a coffee reviewing moodboards. Beauty is everywhere — if you know where to look.